Thu, 09/09/2010
JOHN VARVATOS AND STILLHOUSE CELEBRATE A DECADE OF JOHN VARVATOS AND THE LAUNCH OF ORIGINAL MOONSHINE
September 1, 2010 - New York, NY – Prohibition Is Over! John Varvatos and Stillhouse® are joining together to celebrate John Varvatos’ 10 year anniversary and the highly anticipated launch of Original MOONSHINE® Clear Corn Whiskey with an unforgettable rock concert at 315 Bowery, during New York Fashion Week in support of VH1 Save The Music Foundation. ZZ Top will headline along with many other special guest artists that are featured in John Varvatos’ Fall 2010 ad campaign. Although this is an Invite-Only event with “Prohibition Is Over™” as the tag line, not much will be forbidden once granted access.
This September John Varvatos and the Varvatos family are celebrating 10 years. Over the past decade, the brand has grown on numerous fronts and each one has served to set John Varvatos apart from other designers. Varvatos comments, “I am most proud of my team and their accomplishments in not only establishing the brand, but giving it a unique voice in this ever changing industry. This 10th anniversary celebration is about friends and family; bringing together legendary artists, friends who have given us support along the way, and of course Rock’n’Roll.”
The 10 year anniversary ad campaign, which was released this Fall, reflects the Friends and Family that Varvatos speaks of; a collage of musicians and artists from Perry Farrell to Iggy Pop that make up the John Varvatos family portrait. As part of Varvatos’ 10 year celebration, the bash will feature ZZ Top, Perry Farrell, Dave Navarro, and Glenn Hughes, among others from the campaign, to perform at John Varvatos’ 315 Bowery store, which formerly housed the seminal-underground music club CBGB’s. It is expected to be a flashback to the speakeasy era and the ambiguous music scene of the punk era rolled into one unsurpassable evening.
Original MOONSHINE® Clear Corn Whiskey is poised to redefine the premium spirits market with its Fall 2010 debut. This handcrafted, premium clear whiskey combines the historic flavor and attributes of the moonshine of eras past with a modern-day smoothness and accessibility.
“Original MOONSHINE will ignite the spirits world much in the same way that John Varvatos has influenced the fashion industry,” said Brad Beckerman, CEO and co-founder, Stillhouse. “Our common passion for innovation and quality, and a bold approach to our respective visions has fostered a synergistic relationship.”
John Varvatos has had a long standing relationship with VH1 Save The Music Foundation, as they were the beneficiary of the 315 Bowery boutique’s opening event in April 2008. He also serves on the Board of the VH1 Save The Music Foundation and has dedicated activities around the 10 year anniversary ad campaign to benefit the New York based nonprofit whose mission is to restore instrumental music education in America’s public schools.
About John Varvatos
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos USA Collection and Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US and on johnvarvatos.com, as well as in better specialty stores throughout the world.
http://www.johnvarvatos.com
About STILLHOUSE
STILLHOUSE, a premier spirits company, set out to redefine the spirits industry with the development of Original MOONSHINE®, a handcrafted Clear Corn Whiskey exclusively produced at the Stillhouse Distillery in Culpeper, Virginia. Original Moonshine is made from 100 percent estate-grown corn and distilled four-times in a Prohibition-era copper pot still in the same authentic tradition that moonshine has been made for hundreds of years. At 80-proof, its all-natural, gluten-free proprietary recipe is charcoal-filtered for the highest purity, quality and taste. A truly versatile spirit, Original MOONSHINE® can be enjoyed neat, on the rocks and in a wide range of mixed cocktails.
http://www.moonshine.com
About VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education.
To date, VH1 Save The Music has provided more than $45 million in new musical instruments to 1,700 public schools in more than 100 cities around the country, impacting the lives of over 1.4 million children. With the support of people across the country and the 2010-2011 Ambassador Class including: OneRepublic, Chrisette Michele, Nick Lachey, Mandy Moore, Kelly Clarkson, Jason Mraz, Fall Out Boy, Colbie Caillat, it is The Foundation’s renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade. Get involved and learn more at
http://www.vh1savethemusic.com.
Contacts - For all other digital and print assets, i.e.: ad campaign images, product shots, portraits, etc. please contact corresponding contacts below.
John Varvatos John Varvatos
Donna Faircloth Courtney-Brooke Johnson
Donna_faircloth@vfc.com Courtney_johnson@vfc.com
212.812.8008 212.812.8019
Stillhouse Agency of Record Stillhouse Event PR Contact
Raluca State Katharine Van Leer
raluca.state@syndicatemediagroup.com kat@showroomseven.com
310.691.8575 212.767.9142
Please CLICK THE LINK below to view and download the following images:
https://backup.filesanywhere.com/fs/v.a ... 6372b2a56a
